In the News
Moving down the pyramid
India Today; Nov 11, 2007
By Malini Bhupta
Summary/Excerpts
Boys and girls in Saurath, a sleepy hamlet in Bihar, no longer flock to the big cities in search of jobs, thanks to a rural BPO set up by Drishtee, a company engaged in developing networks for delivering services to the village community.
The BPO, which is digitising the records of libraries and banks, seeks to use technology to change the way rural India lives and consumes. Rural consumers can now get quotes for their crops, buy mobile phones and access their land records through the company’s information and communication technologies (ICT) network.
Drishtee, brainchild of Satyan Mishra, a Delhi School of Economics graduate, is not some philanthropic project started by a non-governmental organisation. It’s a business venture that caters to the needs of the rural community.
A million-dollar (Rs 4 crore) company, Drishtee is fast bridging the divide between rural and urban India through its ICT kiosks, which bring to rural areas everything from BPO jobs to micro-finance facilities, empowering the rural folds.
© 2007 India Today Group. All Rights Reserved.
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